elevated content optimization powered by the highest standard in content creation and project management
Services
SEO
Proud owner of 50+ number one rankings, most of which are still number one today. Specializing in content optimization for high-volume, non-branded keywords. SEO-optimized articles have earned over 30 million entrances across the web.
Product management
I thrive when building bridges between customers, builders, and the data. As the PM for four web products still delighting thousands of customers today, my work sticks.
Content Creation
I write articles and make videos, often together! I specialize in educational content designed to answer the big questions asked by your current and prospective customers. I have a knack for making the complex simple.
Project Management
I bring order to my everyday with a suite of Japanese project management tools adapted for work in software and services. I would be thrilled to help you manage the chaos of your business.
Our work
Ranking no. 1 for “kanban”
Kanban is a non-brand, high-volume search term that Atlassian was desperate to rank for. I shipped six written articles and four video assets that continue to rank number one on Google for “Kanban,” “Kanban board,” and “Kanban vs scrum.” On a good day, these articles will get more organic entrances than the rest of Atlassian.com combined.
Ranking no. 1 for “gravel Bikes”
Gravel is the fastest growing category in cycling. I helped Specialized bikes pivot an existing page that was very sales focused into one that was more educational, which met the search intent for “gravel bikes.” This page was bolstered by two Youtube videos I designed. Our strategy yielded a number one ranking still held today.
Testimonials
You really helped educate me on social media, SEO and how to reach people on those platforms. Thanks for all your excellent work.
Aaron Post, Specialized Bikes
I can personally attest that even after all these years your content for Atlassian is still the most successful!
Natalie Mendes, Atlassian
Sierra Standard 